Digital Learning Program Fuels Marketing Expansion

The organization faced challenges in providing consistent and aligned training to their growing marketing teams across various locations. The learning program needed to address:

• Marketers' busy schedules and need for self-paced learning
• Breaking down complex content into easily digestible nuggets
• Provide quick reference materials for on-the-job support

• Activate Learner Engagement
  The program incorporated interactive elements, real-life examples, engaging visuals and a video to capture learners' attention and motivate them throughout the self-paced learning journey.
• Improve Knowledge Retention
  The learning content was broken down into easily digestible nuggets, allowing marketers to focus on critical concepts and apply them to their work, improving knowledge retention.
• Provide Ongoing Support
  The program was designed to serve as a quick reference tool, enabling marketers to access specific content whenever needed and providing ongoing support as they executed the six-pillar marketing framework.

The self-paced digital learning program focused on the six pillars of the marketing framework proved to be an overwhelming success for the global life sciences company.

• 96% of participants earned a certificate, indicating high engagement and completion among the marketing team members.
• The company observed a remarkable 40% increase in skill application, as employees could quickly apply the knowledge from the digital learning program to their daily work.
• 39% of participants referenced the course materials multiple times, showcasing the value and relevance of the content in their ongoing marketing efforts.