Organizations have been rushing to keep up with the latest skills and competence because of the increasingly competitive and demanding work environment. Learning and development (L&D) leaders need to conduct impactful training solutions to prepare their employees for the future. Situations like these push L&D leaders into a dilemma about which eLearning development strategy would be best for them.
Most of the time, L&D leaders, out of haste, choose off-the-shelf learning solutions that are readymade, cheap, and seem to be a perfect fit. However, purchasing a pre-packaged course may not always be the best option. There is no one-size-fits for all when it comes to learning and training. What is quick and inexpensive may not be a suitable option for your employees.
On the other hand, custom eLearning development is tailored to satisfy the necessities of each organization. It will surely give training an edge over other eLearning solutions. Custom eLearning delivers learning content personalized to both the learners’ and the organization’s objectives. It is a long-term investment with a proven track record of empowering organizations by improving employee efficiency and productiveness.
Let’s look at why custom eLearning development is a smart option for your organization’s learning program’s success.
1. Enhanced learner motivation and retention with high impact training
Modern learners are distracted and impatient. They aspire to learn relevant, meaningful content that directly caters to their current learning needs. In addition to this, flexibility in when, where, and how they learn is also increasingly important. Custom eLearning development allows organizations to consider what these criteria mean for their learners and interpret it in the best interests of their training audience.
According to a 2021 LinkedIn workplace report, 35% of L&D enthusiasts identified learner engagement and self-directed learning as their strategic top priorities.1
The best part about organizations providing custom eLearning development services is that they incorporate valuable knowledge for everyday work and do it in fun and interesting ways. Customization of eLearning content enables the implementation of numerous strategies for increasing engagement and retention, such as creating internal personas, leveraging real-life scenarios, animations, badges, and so on.
Employee motivation and engagement rise when they are convinced that their training will be relevant and help in their specific job roles. Thus, resulting in better and scalable learning outcomes.
2. Increased brand performance with a better projection of brand image and values
Showcasing the information that will work as a strong foothold is vital for increasing the performance of an organization. Custom eLearning development tailors learning messages to your organization’s culture, making them more relevant and relatable. Thus, strengthening an organization’s brand image and value in the market.
For instance, let’s say a custom eLearning development service provider develops a course with their corporate logo, standard colors, etc. Thus, making it an instantly recognizable asset of an organization. Such learning content will reflect organizational values, strengthening an organization’s commitment to implementing them.
3. One-time investment and lifetime ownership
Unlike the development of off-the-shelf courses, custom eLearning development demands a significant amount of upfront investment. But once developed, an organization becomes the sole owner of the developed custom eLearning product or solution. Regardless of the number of users, length, or time the courses are accessed, the complete solution will be freely available across the organization.
An experienced custom eLearning development services provider can help you choose the optimal strategy to fulfill your business’s objectives, timeframe, and budget. While creating custom eLearning courses may appear to be a significant expenditure at first, it is perhaps more effective in the long term.
4. Increased employee productivity and reduced employee attrition
Custom eLearning content helps an organization directly connect with its employees by catering to their personalized learning needs. For example, let us take an example of an employee onboarding program within an organization. Employee onboarding is considered one of the most crucial tools for building an employee’s trust in an organization.
According to a report by Digitate, a bad onboarding experience might make new employees twice as likely to hunt for other employment in the future.2
Organizations can significantly minimize employee attrition and recruiting expenses by providing an engaging, motivating, and supportive onboarding experience.
5. Sets a clear direction and vision to attain future learning goals with innovation
Technological advancement and learning trends lead to a future in which training is learner-centric and provides tailored experience. For example, in augmented learning, the environment adjusts to the learner’s preferences and inputs so that learners get a better understanding of the topic while simulating discovery and learning. Custom eLearning is a step in this growing phenomenon by which in-depth design may begin to provide learners control over their learning experience.
Custom eLearning development may benefit any organization by improving organizational outcomes. This is because it provides employees the opportunity to build their future capabilities.
Has your company considered the business benefits of custom eLearning development?
We are here to help you. We are an award-winning custom eLearning development services provider company, believing in unlocking the true potential of any organization with the power of the people.
Whether it is a simple custom eLearning project or a project involving multiple stakeholders and needing continuous innovation, we are here to help you achieve your business objectives with the best custom eLearning development services.