Custom Video Solution for Brink’s Drives Employee Adoption of Organizational Culture and Values at High Cost Savings

Plainsboro, N.J. – Aug. 28, 2018Infopro Learning, a leading provider of custom e-learning and human capital transformation solutions, today announced that it was been awarded a coveted Brandon Hall Group silver award for excellence in the Best Use of Video for Learning category for its video-based learning solution for The Brink’s Company, the global leader in total cash management, secure route-based logistics and payment solutions.

In the two years preceding this learning initiative, Brink’s named a new CEO and CFO, deployed a new company strategy and set new aggressive financial targets. To ensure the success of the new organizational goals and restructuring, Brink’s leadership team wanted to build a strong company culture and unite employees with a single set of people-centric values.

Brink’s wanted to deliver employees a uniform understanding of the new values, which consisted of safety, customer focus, integrity, engagement and continuous improvement. Brink’s partnered with Infopro Learning to build a custom video-based learning solution that provided employees short bursts of learning that were easy-to-understand, memorable and actionable.

“In today’s fast-paced business environment, organizational culture and employee development are critical competitive differentiators. We were incredibly excited to work with Brink’s on this initiative knowing what a major impact it would have on both its employees and its business success,” Infopro Learning President Sriraj Mallick said. “The program was designed to not only drive long-term adoption and retention of company values, but also provided an invaluable opportunity to showcase employees’ purpose in the organization at large, which will foster employee engagement and talent retention.”

Each month, hundreds of Brink’s’ employees around the world view these videos. After watching the videos, employees can explain the actions they can take each day in their roles to live the values and are awarded a certificate upon completion of each video series. Business leaders across Brink’s have praised the simplicity and engaging style of these videos.

“Our video-based learning program was foundational to building Brink’s’ winning culture and to deploy these new values to our employees across 41 countries. Our goal was to raise awareness and understanding of the values – and help employees understand how they can live these values each day,” said McAlister Marshall, SVP General Counsel & Chief Administrative Officer. “Not only have employees and leaders praised the program, but we were able to achieve our goal for about 70 percent less cost than our traditional training methods.”

“Excellence Award winners personify innovation that drives business results. Our winners embrace the future and embrace change and the challenges that go with it,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program. “It is amazing in reviewing these entries how organizations – both large and small – work across functions to make human capital management a valuable asset the enables business success.”

The award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

“The excellence of our award winners allows us to create unique content that actively involves attendees and gives them proven solutions to adapt to their own environment when they get home,” Brandon Hall Group CEO Mike Cooke said. “The conference also affords these award winners some well-deserved recognition and validation for the risks they took to take HCM to the next level in their companies.”

Learn more about how Infopro Learning is unlocking human potential with custom blended learning programs, leadership development, L&D staff augmentation, and training delivery services at

About Infopro Learning

Infopro Learning, a leading provider in corporate training and human capital transformation, helps organizations create an exceptional employee and customer experience through bespoke eLearning solutions. For more than 25 years, the company has designed and implemented engaging learning experiences that attract, develop and retain talent across the entire employee lifecycle. With offices around the world, Infopro Learning’s technology platforms and governance models support organizations to improve business performance, at a reduced cost.

About Brink’s

The Brink’s Company is the global leader in total cash management, secure route-based logistics and payment solutions including cash-in-transit, ATM services, cash management services (including vault outsourcing, money processing and intelligent safe services), and international transportation of valuables. Our customers include financial institutions, retailers, government agencies, mints, jewelers and other commercial operations. Our global network of operations in 41 countries serves customers in more than 100 countries. For more information, please visit our website at or call 804-289-9709.