About the Company
A global leader in outdoor apparel and footwear, this organization designs and produces innovative, high-performance products that deliver comfort and protection in all weather conditions. Founded in 1938 in Portland, Oregon, it leverages advanced technologies to enrich outdoor experiences for consumers in over 70 countries.
Business Challenges
The company launched a strategic modernization initiative, implementing Microsoft Dynamics 365 Point-of-Sale (POS) across 144 stores in the U.S. and Canada to optimize operations and reinforce a “Consumer-First” culture.
Key challenges included:
- Large-Scale Enablement: The new POS system impacted over 90% of store operations, requiring more than 5,500 associates and leaders to adapt to new workflows and tools.
- Accelerated Readiness: Thousands of employees needed to be trained and ready before the peak retail season within an aggressive timeline.
- Operational Continuity: The transformation had to be executed without disrupting daily store operations or affecting customer experience.
- Cultural Alignment: The organization needed to cultivate a unified, consumer-first culture across multiple regions to ensure sustained behavioral change.
