• Case Study

    Improving Sales for the Largest Newspaper Organization in the USA

    Creating a learner-centric training program that improved sales in over 109 media markets and shrunk training costs by over $300,000 every year.


The Company

The client is a leading media marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities, and businesses. With over 200 local digital properties across 45+ states, its mission is to serve as a forum for better understanding and unity to help make the USA truly one nation.

Business Challenges

The client’s existing onboarding and sales training programs were outdated, overly expensive, and time-consuming. With the business need of hiring 45 new sales representatives in a month’s time, the client needed to conduct training on the latest products and services. Some prominent challenges faced were:

  • Inconsistent training delivery methods
  • Few opportunities to implement the knowledge acquired through training
  • Learner disengagement due to heaps of content consumption
  • Training scheduling was problematic for fluid sales teams
  • No clear reporting of classroom activities

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