A leading North American auto club serving over 14 million members had recently updated its insurance products to broaden its market presence. This recent change created a need for learner-centric training to educate their sales teams on the new products. In a strategic move, they partnered with Infopro Learning to revamp their former training program and transform it into a highly interactive, gamified learning experience.

Award-winning Gamification Program


After adding new insurance products to its offerings, this organization needed to train its sales teams to ensure they had the information they needed to deliver quality customer service. Infopro Learning redesigned its employee training program and turned it into a highly interactive learning experience created to achieve the following goals.

  • Improve member retention and satisfaction
  • Improved call-handling quality
  • Increased employee satisfaction and retention
Set Goals

Infopro Learning worked closely with the organization's internal teams to create several interactive learning modules and 19 gamified learning assessments to help the sales team learn about the new products.

  • Activating Learner Engagement
    Infopro Learning has created learning modules enriched with animations and media to enhance learner engagement.
  • Driving Knowledge Retention
    The Infopro Learning team used scenario-based learning to showcase how the information connected to real-life situations. This helped create context and increased knowledge retention.
  • Reinforcing Core Concepts
    The Infopro Learning team utilized gamified assessments that incorporated scenarios and a leaderboard to reinforce core concepts and foster friendly competition.

The gamified program successfully helped the organization achieve the following goals:

  • Participants score 80% or higher:
    All employees scored 80% or more on all assessments.
  • Positively received by employees:
    Employees shared that they found the program to be both engaging and helpful.
  • High levels of engagement:
    Employees were active in the competition leaving many positive comments.

How We Helped


Learning Strategy

Infopro Learning developed a learning strategy to drive high engagement and knowledge retention levels.


Learning Content

Infopro Learning created scenario-based learning activities, gamified content, interactive elements, and assessments.



Infopro Learning designed the program content in a digital format so it could be accessed on the organization's learning management system.



2023 Bronze Brandon Hall Excellence Award in Best Use of Games or Simulations for Learning in the Learning and Development

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