Driving Sales with a Gamified Learning Experience

After adding new insurance products to its offerings, this organization needed to train its sales teams to ensure they had the information they needed to deliver quality customer service. Infopro Learning redesigned its employee training program and turned it into a highly interactive learning experience created to achieve the following goals.

• Improve member retention and satisfaction
• Improved call-handling quality
• Increased employee satisfaction and retention

Infopro Learning worked closely with the organization's internal teams to create several interactive learning modules and 19 gamified learning assessments to help the sales team learn about the new products.

• Activating Learner Engagement
  Infopro Learning has created learning modules enriched with animations and media to enhance learner engagement.
• Driving Knowledge Retention
  The Infopro Learning team used scenario-based learning to showcase how the information connected to real-life situations. This helped create context and increased knowledge retention.
• Reinforcing Core Concepts
  The Infopro Learning team utilized gamified assessments that incorporated scenarios and a leaderboard to reinforce core concepts and foster friendly competition.

The gamified program successfully helped the organization achieve the following goals:

• Participants score 80% or higher:
  All employees scored 80% or more on all assessments.
• Positively received by employees:
  Employees shared that they found the program to be both engaging and helpful.
• High levels of engagement:
  Employees were active in the competition leaving many positive comments.