• Case Study

    Comprehensive Learning Journey for a Global Manufacturing Company

    Learning Curriculum for all roles to support customer conversations


The Company

The client is leading global machinery manufacturing company headquartered in Japan with around 60,000 employees and has manufacturing operations in Japan, Asia, America, and Europe.

Business Challenges

The client faced several challenges in creating a curriculum for all roles to support their customer conversations. Some challenges include –

  • Lack of expert-level proficiency in customer-centric selling to increase and retain customers across all domains by becoming a long-term value partner.
  • Need for a comprehensive, world-class learning journey for their sales teams, including onboarding, sales methodology training, and opportunities for continuous learning.
  • No formal sales training for 59% of salespeople.
  • Only 25% of salespeople were marginally prepared by onboarding training at the dealer.

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