Corporate Training Solutions for Healthcare Marketers

The Company

The Client aspires to lead the world in innovating life-changing vision and eye care products because they believe that when people see brilliantly, they live brilliantly. With a long history of industry firsts, the company continues to strive to meet customer and patient needs. In this quest, it set out for itself a two-three-year plan to develop into a world-class marketing organization.

Business Challenges

Key challenges faced by the Client include-

• There was a need to deliver world-class corporate training solutions focused on product knowledge, marketing, and soft skills.
• The existing LMS does not have the ability to structure curriculum into journeys and track individual learning paths.
• During the curriculum design phase, the marketers needed to be assessed on their current proficiency level and progress to the Advanced level.
• The gamification feature was missing in the current LMS so there was a need to add a Learning Experience Platform with these features.